Find a Tender (UK above-threshold notices)
CM3419 Customer Insights
- Title
- CM3419 Customer Insights
- Stage
- award, contract
- Buyer
- YORKSHIRE WATER SERVICES LIMITED
- Buyer id
- GB-COH-02366682
- Status
- complete
- Category
- not on file
- CPV
- not on file
- CPV in words
- not on file
- Estimated value
- not on file
- Currency
- not on file
- Released
- 2026-08-12T11:33:33+01:00
- Tenders close
- not on file
- Contract starts
- not on file
- Contract ends
- not on file
- Procedure
- Competitive flexible procedure
- Description
- Yorkshire Water Services Ltd is seeking to establish a Customer Insights Framework to support the delivery of its strategic objectives for Asset Management Period 8 (AMP8). This framework will enable Yorkshire Water to access high-quality, flexible, and innovative customer research and insight services to inform decision-making, regulatory compliance, and customer-centric service design. The framework will appoint a panel of experienced suppliers capable of delivering a broad range of qualitative and quantitative research methodologies. These may include, but are not limited to, customer satisfaction tracking, willingness-to-pay studies, behavioral insights, segmentation, vulnerability research, digital engagement analysis, and co-creation activities. The appointed suppliers will play a critical role in supporting Yorkshire Water's obligations to Ofwat, including the development of robust and defensible customer evidence for business planning and performance commitments under AMP8. Suppliers will be expected to demonstrate strong expertise in regulatory research, water sector experience (or analogous regulated industries), and the ability to deliver insight that drives tangible business outcomes. The framework is intended to be multi-supplier, ensuring a diverse mix of capabilities and approaches. Yorkshire Water is particularly interested in partners who can offer innovative techniques, advanced analytics, and inclusive engagement strategies to ensure representation of all customer groups, including hard-to-reach and vulnerable populations. Through this procurement, Yorkshire Water aims to build long-term, collaborative partnerships with insight providers who can support its ambition to deliver exceptional service, enhance customer trust, and meet regulatory expectations effectively and efficiently.
- Open Contracting ID
- ocds-h6vhtk-065527
- YORKSHIRE WATER SERVICES LIMITED (company), by buyer id · uk companies house, read 2026-10-04
- ACCENT MARKETING AND RESEARCH LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04
- BOX CLEVER MARKETING INTELLIGENCE LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04
- DJS RESEARCH LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04
- EXPLAIN MARKET RESEARCH LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04
- RED C RESEARCH LTD (company), by the party id in the notice · uk companies house, read 2026-10-04
- THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04
- TRINITY MCQUEEN LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04
- TURQUOISE THINKING LTD (company), by the party id in the notice · uk companies house, read 2026-10-04
Where this comes from
- Register
- Find a Tender (UK above-threshold notices)
- Publisher
- UK Cabinet Office, Find a Tender Service
- File
- pages.json
- sha256
- 3fa091d38652
- Size
- 161019250 bytes
- Published
- 2026-10-04
- Read
- 2026-10-04T16:42:17.160Z
- Source file
- Source file retained · verify
- Refresh due
- 2026-10-18
Open Government Licence v3.0, per the service's terms page: free reuse with attribution.
Cite as
Find a Tender (UK above-threshold notices) (UK Cabinet Office, Find a Tender Service), pages.json, sha256 3fa091d38652, published 2026-10-04