Creative Advertising Agency

Title

Creative Advertising Agency

Stage

tenderUpdate

Buyer

AFFINITY WATER LIMITED

Buyer id

GB-COH-02546950

Status

active

Category

services

CPV

not on file

CPV in words

not on file

Estimated value

3200000

Currency

GBP

Released

2026-10-01T14:58:35+01:00

Tenders close

not on file

Contract starts

not on file

Contract ends

not on file

Procedure

Competitive flexible procedure

Description

Services relating to advertising creative including: • Brand narrative, strategy and planning • Brand positioning and architecture • Advertising creative • Advertising production (TV and radio) • Digital content and video production • Social media advertising • Behaviour change We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions. The successful supplier will be expected to evolve, protect and activate the existing Keep Life Flowing platform, helping us deliver stretching water reduction targets through high quality, responsive creative.

Open Contracting ID

ocds-h6vhtk-077eb5

• AFFINITY WATER LIMITED (company), by buyer id · uk companies house, read 2026-10-04

Cite as

Find a Tender (UK above-threshold notices) (UK Cabinet Office, Find a Tender Service), pages.json, sha256 3fa091d38652, published 2026-10-04

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